Great idea? And maybe ever so slightly worrying.

'Last year Snappy Snaps launched an airbrushing service for customers who want to improve their holiday pictures without having to bother going on a diet or having a complete overhaul at a beauty salon. For a mere £10, love handles and wobbly bits can be removed from bikini shots, dark circles can be lightened and legs lengthened. The service has proved incredibly popular; there has been a 550 per cent increase in requests for it in the past three months alone.'
-Telegraph 17/08/07